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THE DISTILLED BRAND RATIO™
Message Distillation
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When someone asks what you do, what actually comes out?
A.
A paragraph, then another paragraph, then an apology.
B.
Something close but I always feel like I left something important out.
C.
A decent answer that still shifts depending on who's asking.
D.
A clear answer just not as sharp as I want it to be.
E.
One clean sentence. No qualifiers. No restarts.
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